Medical representative interview questions and answers

  1. Answer :
    The true challenge for a Pharma salesperson, is to convince a doctor to switch from a drug that he or she is prescribing to their patient.
  2. Answer :
    The typical work activities that a medical representative has to do is:
    • Increase Sales
    • Increase awareness of the brand
    • Increase market share
    • Meet and exceed targets
    • 6-7 calls per day and fixing appointments
    • Manage the territory like a small business
    • Build a relationship and convey product information
  3. Answer :
    Pharmaceutical sales is a high turnover business and to get its foot into it requires:
    • Positive Approach
    • Good Network and Focussing on Sales call
    • Good communication skills
    • Good product knowledge
    • Understanding market value of your product
    • Good research on competitors and their sales target
  4. Answer :
    • Pharmaceutical sales is an indirect sales role
    • Pharmaceutical sales have no order to close or contract to sign
    • It serves for an expert physician promoting product through education and awareness
  5. Answer :
    Pharmaceutical specific ERP software are available in the market which can be useful to track the total number of sales, exact customer location; profit made quarterly, sales management, stock information from stockiest and so on.
  6. Answer :
    To convince a physician to switch on to your drug is most challenging task especially when he is happy with its current drugs.
    To switch on to your prescribed drug, your first step is to
    • Make your presence by setting small sales initially let say targeting 1 or 2 patient and target bigger later on
    • Gain complete knowledge about the drug and observe the prescribing behaviour of physician
    • Use your product knowledge and other tools to make physician understand your product.
    • Once the physician show his confidence in the product,  push him to prescribe your product for more patients.
  7. Answer :
    • Provide you with all amenities and tools required for job
    • Knowledge and tips to increase sales
    • One who can assess your potential and set realistic goals
    • One who supports and use his knowledge and yours to bring synergetic result.
  8. Answer :
    80% of business comes from 20% of the people.  For a given territory, your first approach should be
    • Analyse and see the customers and their potential
    • Gather all the data’s of sales particularly in the area you are given
    • Target those physician or customers who have bigger sales potential
    Later, you can start calling for appointments
  9. Answer :
    The training can include
    • University or school studying all the aspect of the product
    • Training on field with an experienced representative
    • Learning anatomy and physiology to competitor’s products
  10. Answer :
    Usually, a med rep carries 2-3 products and sometimes four if it is an experienced guy.  Each product is responsible to a portion of the rep’s sales bonus. To get bonuses paid, they have to sell all the products and meet the decided quota.
  11. Answer :
    Your sales depend on how often you see your physicians and make contacts.  To achieve maximum sales it is desirable to make maximum calls and fix the appointments. On average, any company demands around 10-12 calls a day.
  12. Answer :
    Pros:
    • It is easier to shine and advance at small pharmaceutical companies.
    • Small scale industries become big pharmaceutical companies very rapidly.
    • Small companies offer stock options as incentive to stay with them long-term.
    • Often smaller companies are sell out to larger companies, and the original stockholders get wealthy.
    Cons:
    • For entertaining clients, small pharmaceutical companies do not provide significant expenses.
    • Territories are bigger, and you have to drive more instead of working in a limited territory.
  13. Answer :
    • Try to communicate with their staff (receptionists, medical secretaries, practice nurses, etc.)
    • Send him product information and literature through e-mail
    • Drop literature regarding product to their clinics
    • Invite him to speaker meetings and see him at CME meetings.
  14. Answer :
    Depending on the situation I would prefer which cycle to opt for, usually a long sales cycle as it gives enough time to know the physician and can spend time educating him about the benefits and uses of the product.  However, if the physician is well-informed about the product, then short sales cycles would be more preferable.
  15. Answer :
    • Be clear and precise about your product
    • Use Pictures, Illustrations and Drawing and if possible use PowerPoint Presentation to show product
    • Support your argument with evidence like case studies or clinical trial results
    • Every drug has advantages and disadvantages- do not hide any information about product
    • Maintain constant communication with the physician
    • Build relationship with physician and staff
  16. Answer :
    • When did the distributor deliver the last order to the chemist
    • What is the distributor frequency of visit
    • What category of your drugs is the prime focus of his purchase and in what quantities
    • Would you like to inform the pharmacy staff about a new drug launch
    • Do you have any question about generic substitutions.
  17. Answer :
    A sales call of a med representative does not end like that or normal sales call. Instead it sounds like offering an option like
    • Trial usage
    • Repeat prescription
    • Continued usage
    • Extended usage
    • Expanded usage
     Once the client or physician identifies it requirement, it will choose one of this option.
  18. Answer :
    Marketing mix refers to the set of actions, tactics which a company uses to promote its product or brand is referred as Marketing Mix.
  19. Answer :
    The role of a Product Manager is
    • Market Analysis
    • Segment Analysis
    • Competitor Analysis
    • Qualitative and Quantitative research
    • Planning and Preparing the marketing mix
    • Delivering the marketing mix
  20. Answer :
    The most rewarding about being med sales representative is satisfaction of helping patients and becoming a medium of providing them a lifesaving medication. Apart from that you help physician to make the right decision about the product and nevertheless you get an opportunity to see many people throughout the day.

2)What is the medical representative role?

Ans) The role of MR is to promote and selling the pharma company’s products. It may be a medicine(tablet, capsule etc) or medical device. He/She is the key person to build a strong professional relationship with the customers. Customers include doctors/pharmacists/retailers etc. He/She is the responsible person for increasing the drug brand awareness in the market as well as act a mediator between the company and customer.
3)Do you know any of our company product.?
Before attending the interview visit their company website first. It gives you an idea about company products along with which disease drugs they are selling/interested in.
4)Why you interested to join in our company?
The answer should be convincing to them, FYI it can be like this.
you are providing a job (Job profile) which is best suits for my educational qualification, knowledge and skills. As a fresher, definitely I can enhance my knowledge and skills by working with this company. I will perform my best for increasing the company sales, if you hire me. Added to this I want to join in a reputed pharma company like yours.

5)For this job vacancy, you are overqualified. What do you say?  

Ans) If you say, I am overqualified for this position, I will take it as a compliment with pleasure. I think just on a certificate basis, may be it is not right to assume that I am overqualified because certificate is issued based on testing the theoretical knowledge. Here the situation is different.
Practical knowledge and experience is important for job here. Presently I am a fresher, I don’t have experience. So in my opinion I don’t think I am overqualified for this job/position.
6) What is the expectation of your salary?
Ans) Being a fresher, first priority is not my salary. I am ready to take the salary according to your company policy hoping that it will full fill my economical needs/requirements.
7) How do you see yourself in next 5 yrs?
Ans) To be honest, its difficult or hard to say. First of all I am looking forward to enhance my skills, knowledge and learning opportunities. I want to be a part of leading roles.
(Or)I hope I see myself in a decent position in this company with greater knowledge, skills and better maturity levels form now.

8) Do you know about our company?

Ans) Visit the company website before attending the interview.
It is the basic question. Their intension is to know your interest towards the company and its job.

9) What are the qualities of a successful medical representative?

Ans) First he/she should have Patience and should be polite in nature. They should have following
skills/things
-Positive attitude and well mannered.
– Good Communications skills and interpretation skills
– Good listening skills and analytical skills.
– Punctuality and discipline.
– Good knowledge about mechanism of action of drugs and product knowledge.
– Able to handle the unfavourable situations in the filed as well as different kinds of customers.
– Able to assume the mind-set of customers and maintain good professional relationships with the customers.
10) What are your weaknesses?
Ans) You can say anything but it should be the reason for not selecting you to this job. Otherwise you should tell a weakness, it should create a positive opinion on the interviewer’s mind.
For eg: I want to become an over perfectionist, so some times it gives me stress.
(Or)
If I faced a problem, I work hard and hard to solve it irrespective of the time. Nothing comes to my mind expect the problem solving. So it may adversely effect on my health on long term, It is not good for me.

Comments

  1. Nice explanations of the Pharma ERP Software in India, it's good to know that! A friend of mine has implemented a company which is the best ERP software in Hyderabad right now, she provides cloud based ERP software in Hyderabad, so I hope it goes well for her.
    Best Regards

    ReplyDelete
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  3. A successful medical representative is that pharma sales person, who takes experience for 1 to 2 years in pharma industry and then go for Best PCD Pharma franchise Company in Panchkula to stabilize his career and to secure his/her earnings along with their personal lives.

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